Global Brands and Marketing on a Local Level

Publication: Adage

Title:  How Facebook Makes Your Global Brand Feel Local: National Brands Are Only Beginning to Understand What Local Businesses Already Know About the Social Network

Article By: Dave Williams

http://adage.com/article/digitalnext/facebook-makes-global-brand-feel-local/228782/

Discusses how global brands can use Facebook (and other Social Media) on a local level, and target their audience more effectively.  It not only cuts ad spending, it also allows consumers to engage with with the brand on a more personal level, and in effect makes the brand more appealing.

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