Cross-Cultural Marketing

Publication: The New York Times

Title: Mosaic Marketing Takes a Fresh Look at Changing Society

Article by: Stuart Elliot

http://www.nytimes.com/2011/07/18/business/media/ogilvy-mather-unit-tries-new-marketing-approach.html?_r=1&ref=media

This article examines a new marketing strategy being used by Ogilvy & Mather called  Cross-Cultural Marketing, which focuses on similarities across different demographics, as opposed to Multicultural Marketing, which is aimed at specific demographic groups.

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