Social Music Service OTD- Turntable.fm

Publication: Adage

Title: Brands (and Agencies) Give Turntable.fm a Spin

Article by: Kunur Patel

http://adage.com/article/digital/brands-agencies-give-turntable-fm-a-spin/228903/

Turntable.fm, which is still in the beta stages, allows people to be a virtual DJ for their friends.  As of now, it is free and a lot of brands like Pepsi and agencies like CP+B have set up rooms.  Kunur Patel points out that the “free-to-consumers, ad-supported advertising model” doesn’t entirely hold up, and so we’ll have to wait and see how Turntable.fm addresses this.

Also see Billboard- http://www.billboard.com/#/news/inside-turntable-fm-social-networking-meets-1005279612.story

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