CEO of Macy’s, Peter Sachse, Discusses “The Mobile Frontier and Customer 2.0”

Publication: Think Quarterly (Google)

Title: Time for Change with Peter Sachse

Article by: Holly Finn

http://www.thinkwithgoogle.com/quarterly/innovation/time-for-change.html

Holly Finn talks with Peter Sachse, CEO of Macy’s , about marketing in the past and marketing for the future.  He discusses “Customer 2.o”- the goal of having a 360 degree view of the consumer (knowing shopping history, preferences, and keeping it updated at all times).

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s