Title: Fast Chat: Google Gets a Magazine: Head of global ad marketing Lisa Gevelber on its B2B play
Article by: Ki Mae Heussner
Ki Mae Heussner speaks with Lisa Gevelber of Google about their new magazine, Think Quarterly. The magazine is available as an e-zine to everyone and a select few receive a published copy. Ms. Gevelber explains that at Google they use research and analysis from both inside and outside the company to make informed decisions. They initially made the publication for Google, but realized that many of their partners wanted access to the same information. Thus, Think Quarterly was born.
Check out the latest issue of Think Quarterly here: http://www.thinkwithgoogle.com/quarterly/innovation/note.html