Google Gets a Magazine

Publication: Adweek

Title: Fast Chat: Google Gets a Magazine: Head of global ad marketing Lisa Gevelber on its B2B play

Article by: Ki Mae Heussner

http://www.adweek.com/news/advertising-branding/fast-chat-google-gets-magazine-133665

Ki Mae Heussner speaks with Lisa Gevelber of Google about their new magazine, Think Quarterly.  The magazine is available as an e-zine to everyone and a select few receive a published copy.  Ms. Gevelber explains that at Google they use research and analysis from both inside and outside the company to make informed decisions.  They initially made the publication for Google, but realized that many of their partners wanted access to the same information.  Thus, Think Quarterly was born.

Check out the latest issue of Think Quarterly here: http://www.thinkwithgoogle.com/quarterly/innovation/note.html

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s