Publication: The New York Times
Title: Advertising| Brands Now Direct Their Followers to Social Media
Article by: Andrew Adam Newman
A newer trend that has developed in online advertising involves brands directing viewers to their social media platforms, such as Twitter and Facebook, instead of displaying more traditional ads for their brands.
For instance, some ads will direct the viewer to hover their mouse over the ad, and it will expand to the brand’s Twitter feed in real time. As the author of the article, Mr. Newman notes,
“The ads, which have menu tabs and increasingly resemble mini-Web sites themselves, allow users to click within the ad to see a brand’s Twitter messages or Facebook wall posts in real time, or to watch a brand’s video content from YouTube — all without leaving the Web page where the ad appears.”
The article also sums up the importance incorporating different advertising mediums- digital, social media, film, etc.- together. It makes the ads more interactive and more effective.