Advertising Especially Important in Selling Vodka

Publication: Bloomberg

Title: Rapper Diddy, Dan Ackroyd’s Skull Help Hawk ‘Tasteless’ Vodkas

Article by: John Mariani

http://www.bloomberg.com/news/2011-08-01/p-diddy-dan-ackroyd-s-skull-help-hawk-tasteless-vodkas-john-mariani.html

John Mariani explores how vodka is made- distilled from starch rich plants- and how important advertising campaigns are in selling the product, especially since it is a relatively neutral spirit.

He also mentions certain vodka drinks like James Bonds’ vodka martini and Carrie Bradshaw’s cosmopolitan, that have remained popular since their appearance in the movies.

The article sites a couple of celebrity-backed vodkas such as Crystal Head vodka, which is Dan Ackroyd’s company, and Ciroc Vodka, which has had very good sales since Sean Combs became spokesperson in 2007.

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