Title: Why Metadata Will Define the Future of TV
Article by: Ron Frankel
Ron Frankel explains that for “TV Everywhere (TVE)” to succeed, the television industry cannot simply offer TV on a number of different devices. The industry has to pin down consumer search and discovery experience. Frankel states that Metadata is the key to do this. Metadata is the comprehensive detailed information about television programming
“that includes title, storyline, cast, genre, release date, images and more. It drives TVE forward by powering search, discovery and content personalization, and creates the potential for new revenue streams through enhanced product placements and targeted advertising.”
Basically, people want to watch programming on their own schedule and at a time that is convenient for them. Programmers only offer metadata information to their affiliates, so the information and power are in the hands of the cable, satellite and telecom providers. The company that can utilize the data most effectively and maximize customer viewing experience will really be on top.
One of the biggest obstacles in transforming the current television model is going to be managing to have programmers and content owners agree on entitlement rights.
This article also talks about the impact of social media on television and how social media/networking platforms will eventually compel metadata to include a behavioral aspect. This will have a major impact on more targeted advertising and allow consumers to search content they want more efficiently.