YouTube and Music Publishers Reach Advertising Agreement

Publication: The New York Times

Title: YouTube and Music Publishers Reach Ad Accord

Article by: Ben Sisario

http://mediadecoder.blogs.nytimes.com/2011/08/17/youtube-and-music-publishers-reach-ad-accord/?ref=media

 

YouTube has come to an agreement with music publishers that will permit advertising to appear alongside more videos on its site.  The deal, made with the National Music Publishers Association on Wednesday August 17, will make it easier for music publishers, “which control the words and music of a song, as opposed to the recordings” to issue licenses to YouTube for music used in the content that is posted by YouTube members.  In the past YouTube has had agreements with large publishers to permit advertising on content posted by users, but under the new agreement smaller publishers will now be able to obtain licenses to run advertising as well, which could lead to increased revenue for these smaller publishers.

 

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