2011 VMA’s: Most-Watched MTV Telecast to Date

Publication: AdAge

Title: Video Music Awards Bring Record Audience to MTV, Record Posts to Twitter: Beyonce Shows Off Pregnancy and Delivers ‘Record Bump’ for Twitter

Article by: Andrew Hampp

http://adage.com/article/mediaworks/mtv-s-vmas-set-audience-twitter-records/229530/

This past Sunday’s MTV VMAs was a record-setter in more ways than one.  It was “the most-watched MTV telecast ever” and it broke a Twitter record with 8,868 tweets per second when Beyonce performed “Love on Top,” showed off her pregnant belly, and the camera panned to happy father-to-be Jay-Z.

Consequently, marketers who sponsored the event also scored big; including, Verizon, Wrigley’s 5 Gum, Lionsgate (showed the trailer for “The Hunger Games”), Cover Girl, Dover Go Fresh deodorant, Kia Motors America, PacSun, Sharpie, State Farm and Taco Bell.

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