Title: Video Music Awards Bring Record Audience to MTV, Record Posts to Twitter: Beyonce Shows Off Pregnancy and Delivers ‘Record Bump’ for Twitter
Article by: Andrew Hampp
This past Sunday’s MTV VMAs was a record-setter in more ways than one. It was “the most-watched MTV telecast ever” and it broke a Twitter record with 8,868 tweets per second when Beyonce performed “Love on Top,” showed off her pregnant belly, and the camera panned to happy father-to-be Jay-Z.
Consequently, marketers who sponsored the event also scored big; including, Verizon, Wrigley’s 5 Gum, Lionsgate (showed the trailer for “The Hunger Games”), Cover Girl, Dover Go Fresh deodorant, Kia Motors America, PacSun, Sharpie, State Farm and Taco Bell.