Starz and Netflix End Partnership

Publication: Adweek

Title: Starz Will End Netflix Partnership: Negotiations over renewal break down

Article by: D.M. Levine

http://www.adweek.com/news/technology/starz-will-end-netflix-partnership-134570

 

Starz Entertainment has announced that they will not be renewing their contract with Netfliz when it expires in February.

In a statement Starz CEO Chris Albrecht said the partnership ending

“is a result of our strategy to protect the premium nature of our brand by preserving the appropriate pricing and packaging of our exclusive and highly valuable content. With our current studio rights and growing original programming presence, the network is in an excellent position to evaluate new opportunities and expand its overall business.”

This means that Netflix subscribers will not be able to access movie titles from Disney and Sony.  This announcement is being viewed as a major hit to Netflix which has been facing a great deal of competition from new video streaming services such as Amazon.

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