CNN Acquires Zite

Publication: Mashable

Title: Why CNN Acquired Zite

Article by: Lauren Indvik

http://mashable.com/2011/08/30/cnn-zite-acquisition-interview/?WT.mc_id=obinsite

 

Consumers have found that tablets, in particular the iPad, are a great devices for reading news from a number of different sources.  Accordingly, there has been an increase in apps from and for news outlets, like the Wall Street Journal for iPad and independent apps like Flipboard and Zite which are designed for a number of different sources.  On Tuesday, Zite was acquired by CNN.

CNN is hoping to leverage some of Zite’s technology with its own digital department to deliver more personalized news to individual consumers.  Mark Johnson of Zite states that Zite is great at bringing people “really interesting information you might not have otherwise read.  It’s not just repackaging information.”

Zite will remain an independent operation and will continue to develop partnerships with other companies.

 

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s