Title: Why CNN Acquired Zite
Article by: Lauren Indvik
Consumers have found that tablets, in particular the iPad, are a great devices for reading news from a number of different sources. Accordingly, there has been an increase in apps from and for news outlets, like the Wall Street Journal for iPad and independent apps like Flipboard and Zite which are designed for a number of different sources. On Tuesday, Zite was acquired by CNN.
CNN is hoping to leverage some of Zite’s technology with its own digital department to deliver more personalized news to individual consumers. Mark Johnson of Zite states that Zite is great at bringing people “really interesting information you might not have otherwise read. It’s not just repackaging information.”
Zite will remain an independent operation and will continue to develop partnerships with other companies.