Glam Media Picks up Ning

Publication: Mashable

Title: Glam Media Acquires Ning

Article by: Ben Parr

http://mashable.com/2011/09/20/glam-media-acquires-ning/

 

Glam Media has acquired Ning.  Glam Media, a media company with over 1500 “lifestyle websites and blogs that provide an  advertising platform for fashion-oriented brands (Wikipedia)” reportedly spent $200 million on the acquisition.

Ning operated as a platform that allowed users to create their own social networks.  Ning will now be under the umbrella of Glam Media.  Ning’s current CEO Jason Rosenthal will be the EVP of social media and general manager of Ning.  Ning co-founder Marc Andreessen will be on Glam Media’s Board of Directors.  He already is on the boards of Facebook, eBay and HP.

According to Mashable:

Glam Media says that it will use Ning to create the first “next generation media company in the post-social world” by leveraging Ning’s technology and content with Glam’s 2,500 publishers and massive advertising platforms. One of the company’s goals is to create social media brand campaigns that utilize Glam and Ning’s technology. Another is to infuse Ning’s technology into Glam’s existing products, including GlamAdapt, GlamCreate and GlamConnect.

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