Steve Jobs 1955-2011

Publication: The New York Times

Title: Steve Jobs: Imitated, Never Duplicated

Article by: David Pogue


This past Wednesday, Apple broke the news that Steve Jobs had passed away.

Every news outlet, blog, and media site is filled with articles about his life, his legacy, and where Apple will go now.

David Pogue, a writer for The New York Times, wrote a post about Mr. Jobs and how he believes we won’t see another visionary like him for a very long time.  The post happens to be one of my favorite articles about Steve Jobs that I’ve read since his death.

With regards to Jobs’ legacy, Pogue states: “…the story of Steve Jobs boils down to this: Don’t go with the flow.”

He recounts that you could see Jobs’ vision in Apple’s ad campaign from 1997 “Think Different”

 “Here’s to the crazy ones. The rebels. The troublemakers. The ones who see things differently. While some may see them as the crazy ones, we see genius.”

Having never finished college, or gone to business school, Steve Jobs was able to think outside of all the constructs one learns through traditional higher education.  He never dealt with office politics; he never used focus groups, or made decisions through working with a large committee.  He had a vision and carried it through on his terms.  As Pogue notes, “At its core, Apple existed to execute the visions in his brain.”  Of course, nearly no one has the means or capabilities to what Jobs did.  It’s not the way business runs.

Steve Jobs had a nack for knowing his audience and predicting that they would want what he created.  To say he was detail oriented is an understatement.  As Pogue points out, he repeatedly went against the grain, took away any “security” we felt with our technology.  No keyboards on phones (at a time when Blackberry had set the standard), changing the laptop to be completely minimalist.  Taking away components became the  “cool new feature.”  Critics would attack him at the introduction of a new product and then it went to market, and everyone loved it.

Steve Jobs was an extraordinary visionary, among other things.  He will certainly be missed by everyone.

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” – Steve Jobs, 2005 Stanford commencement speech


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