MTV O Music Awards: Steve Jobs Tribute + Turntable.FM Dance Party

Publication: Mashable

Title: MTV’s O Music Awards Will Include a Steve Jobs Tribute and a Turntable.FM Dance Party

Article by: Zachary Sniderman

http://mashable.com/2011/10/12/mtv-omas/

 

On October 31, MTV is putting on it’s second O Music Awards show, which recognizes digital music achievements.  Some of the categories include Best Music Hack, Best Music Forum and Best Web-Born Artist.

This year the show will honor Steve Jobs because of his contributions to the digital music culture.

In the spirit of digital culture, MTV will also live-stream a Turntable.FM dance party:

“OMusicAwards.com will simultaneously live stream a Turntable.FM party to break the Guinness World Record for “Longest Dance Party.” The stream will start Oct. 29 and aim to break the 55-hour record. Beats will be provided by using Turntable.FM and a fan competition. “

In an effort to bring fan participation to a new level, fans can email the award show and request to DJ a part of the Turntable.FM dance party.

“We want to do what MTV does, which is make people famous; whether that’s writing about them on the site or blasting them out over our [networks],” Connolly says. “We really want to celebrate the turntable community.”

To raise awareness for anti-bulling campaigns, any donations from the live stream of the event will be given to the Gay, Lesbian & Straight Education Network (GLSEN), the It Gets Better Project, the Gay Straight Alliance Network (GSA), Human Rights Campaign (HRC), Gay & Lesbian Alliance Against Defamation (GLAAD) and The Trevor Project.

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