Google Music Expected to Launch in November

Publication: Adweek

Title: Google Music Expected to Launch Next Month: Downloads service is ‘close’ says Android boss

Article by: Dan Walker Smith

 http://www.adweek.com/news/technology/google-music-expected-launch-next-month-135953

 

Google is expected to launch Google Music next month.  The new service is likely to include both digital download and cloud storage components.

Andy Rubin, head of Android at Google, confirmed that the launch is close.  In differentiating between iTunes and the Google Music service Rubin said Google “will have a little twist…It will have a little Google in it. It won’t just be selling 99-cent tracks.”

The beta version of Google Music was launched earlier this year (invite-only) and allowed users to upload and stream up to 20,000 tracks on devices linked to Google.  The newer version will supposedly link an mp3 store to the cloud storage system, creating competition with Apple and Amazon services.

What remains to be seen is whether or not Google has been able to successfully partner with major record labels, as it is currently viewed as operating as a search engine company.  It seems their main obstacle will be convincing potential partners that they have the ability to function beyond their “search engine” status.

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