Why Artists Like Coldplay Aren’t Bringing New Albums to Spotify

Publication: Mashable

Title: Why Coldplay and Adele Aren’t Bringing New Albums to Spotify

Article by: Lauren Indvik

http://mashable.com/2011/10/27/coldplay-adele-streaming-services-spotify/

 

Coldplay has decided that it’s latest album, Mylo Xyloto, will not be available on Spotify or any other streaming music service– just yet.  Fans will need to buy the physical CD or mp3 downloads from e-music stores like iTunes.

There is a lot of speculation surrounding this decision.  Some think Coldplay wants their audience to hear the album as “one cohesive work” (even though you can buy the singles on iTunes).  Some think it’s more financially motivated.  Mashable reports,

“Recording artists only make about three-tenths of a cent every time one of their songs is streamed, and 20 cents for every song sold on iTunes, according to estimates published in Rolling Stone.”

So it would make sense, financially, for Coldplay to hold off making their music available for free, especially since they have a very strong fanbase.  Coldplay aren’t the only ones who have made the decision to not partner with music streaming services.  Adele’s lastest album, 21, for instance, is not available on Spotfiy.  Her older album, 19, is.

It will be interesting to see if this trend plays out for less established artists, who aren’t necessarily guaranteed huge sales.  My guess is that less established/less popular artists are more focused on trying to get their music out there, in which case, services like Spotify can really help.

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