YouTube Announces Channel Strategy

Publication: Adweek

Title: YouTube Announces Channels: Video site will feel a little more like cable TV

Article by: D.M. Levine

http://www.adweek.com/news/technology/youtube-announces-channels-136180

 

YouTube has formally announced their long-awaited channel strategy.  YouTube is expanding its channel lineup to include new offerings from a number of partners, including “well-known personalities and brands in the Hollywood, music, news, and sports worlds.”

According to Adweek:

“Under the new system, content creators—like Vice Media or the video game lifestyle network Machinima, for example—will have a dedicated channel on the site that they will control, continually updating it with video content. YouTube, for its part, will sell ads against that video inventory.”

YouTube will be organizing its site the way cable providers organize their channels.  YouTube’s global head of content partnerships Robert Kyncl explains that, “Today, the Web is bringing us entertainment from an even wider range of talented producers, and many of the defining channels of the next are being born, and watched, on YouTube.”

YouTube is hoping that they will be able to get people to spend less time watching television and more time watching content on YouTube.

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