Spotify to Announce “New Direction” on November 30

Publication: Mashable

Title: Spotify Hints at ‘New Direction’

Article by: Samantha Murphy

http://mashable.com/2011/11/21/spotify-event/

 

On Wednesday November 30th, Spotify will be holding it’s first US Press event.  Invitations went out a week ago and indicate that the company has “exciting new” to share.

The call for a press event is happening at a time when Spotify is facing competitive pressure- especially from the free Google Music Service, “which allows users to upload, share and browse songs, and then listen to them on the go via cloud storage on Android devices.”  In addition, there is growing concern over the streaming aspect of the Spotify business.  Many labels and publishers have pulled out of various other streaming services, because it reportedly hurt record sales.

“At Spotify, we continually strive to innovate and deliver exciting new experiences for our users,” Spotify said in an email statement to Mashable. “In New York on November 30th, we are holding our first press conference to unveil the latest major development from Spotify – and a new direction for the company.”

The press event on November 30 will explore what’s on the horizon for Spotfiy.  The event will be broadcasted online.   Speculation points to the possible announcement of a Spotify music store.

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