ESPN Mobile

Publication: Mashable

Title: ESPN: A Mobile Example to Emulate

Article by ClickZ

http://mashable.com/2011/12/02/espn-mobile-strategy/

 

Click Z explores how ESPN’s approach to mobile is the way to go.  The quality across mobile sites, apps, and notifications is consistent and if you compare the information across devices, it shows that the design is well thought out and a great offering for their users.

“If you compare ESPN.com on a tablet and smartphone, you’ll see an excellent example of responsive design, created in HTML5. As Ethan Marcotte explains in this great article, “Fluid grids, flexible images, and media queries are the three technical ingredients for responsive web design, but it also requires a different way of thinking. Rather than quarantining our content into disparate, device-specific experiences, we can use media queries to progressively enhance our work within different viewing contexts.” ESPN representatives echoed this concept, stating that they “follow the content, not the device.””

The ESPN mobile and tablet sites also link to the full site, which offers more content, incase readers didn’t find what they wanted on their other devices.

ESPN also registers users once-whether on mobile or the web- and will recognize this no matter what platform you use.  The author notes that this is a great feature because you can collect subscriber information more accurately, which is useful to advertisers.

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Bronfman Steps Down as Chairman of the Board at Warner Music Group

Publication: The New York Times

Title: Bronfman Stepping Down as Warner Music Chairman

Article by: Ben Sisario

http://mediadecoder.blogs.nytimes.com/2011/12/05/bronfman-stepping-down-as-warner-music-chairman/#more-80399

 

According to the New York Times, Edgar M. Bronfman Jr., is stepping down as chairman of the board of the Warner Music Group on January 31.

“Mr. Bronfman will remain on the board, but he told employees in an internal memo that his “other obligations are beginning to take an inordinate amount of time.””

Since Warner Music was sold to Access Industries this past May for $3.3 billion, and recently Warner Music lost a bid to acquire EMI, the news of Bronfman stepping down has been expected by those in the music industry.

The company is expected to name a new chairman by January.  The Times notes that Stephen F. Cooper, “a turnaround expert who had previously worked at the Enron Corporation and Krispy Kreme Doughnuts”, took over as CEO in August.