Why Artists Like Coldplay Aren’t Bringing New Albums to Spotify

Publication: Mashable

Title: Why Coldplay and Adele Aren’t Bringing New Albums to Spotify

Article by: Lauren Indvik

http://mashable.com/2011/10/27/coldplay-adele-streaming-services-spotify/

 

Coldplay has decided that it’s latest album, Mylo Xyloto, will not be available on Spotify or any other streaming music service– just yet.  Fans will need to buy the physical CD or mp3 downloads from e-music stores like iTunes.

There is a lot of speculation surrounding this decision.  Some think Coldplay wants their audience to hear the album as “one cohesive work” (even though you can buy the singles on iTunes).  Some think it’s more financially motivated.  Mashable reports,

“Recording artists only make about three-tenths of a cent every time one of their songs is streamed, and 20 cents for every song sold on iTunes, according to estimates published in Rolling Stone.”

So it would make sense, financially, for Coldplay to hold off making their music available for free, especially since they have a very strong fanbase.  Coldplay aren’t the only ones who have made the decision to not partner with music streaming services.  Adele’s lastest album, 21, for instance, is not available on Spotfiy.  Her older album, 19, is.

It will be interesting to see if this trend plays out for less established artists, who aren’t necessarily guaranteed huge sales.  My guess is that less established/less popular artists are more focused on trying to get their music out there, in which case, services like Spotify can really help.

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Rihanna: New Approach to the Album Launch: UNLOCKED

Publication: Mashable

Title: Rihanna’s UNLOCKED Redefines the Album Launch

Article by: Zachary Sniderman

http://mashable.com/2011/10/18/rihanna-unlocked-new-album/

 

For her upcoming album launch for Talk That Talk, Rihanna is taking a new approach.  She’s using the interactive Facebook app UNLOCKED that invites fans to discover new details about the album bit by bit.

Mashable reports the idea behind UNLOCKED:

“The premise behind UNLOCKED is actually pretty simple: Users “Like” the page and then go on “missions” to uncover content released by Rihanna’s label, Island Def Jam. For example, fans were asked to submit a certain amount of fake lyrics to earn the lyric sheet for Rihanna’s album. Other unlocks so far include Rihanna’s new “R” logo, the single “We Found Love,” Rihanna’s new website, album release date and album cover.”

As it turns out UNLOCKED has worked remarkably well for Rihanna.  Even though she already has a massive social media presence, she still gained nearly 1 million new Twitter followers and created over 2.5 million tweets.  She also gained more than 700,000 Facebook fans.  Her already-strong following probably aided in these impressive results- meaning a newer band shouldn’t expect the same outcome- but still, UNLOCKED has definitely demonstrated its effectiveness.

Rihanna’s label, Island Def Jam, will still run traditional advertising as well, but this new tactic shows (once again) how powerful social media can be.

“Any digital asset is going to spread online for an artist like Rihanna,” says Jon Vanhala, SVP of digital, brand integration and new business at Island Def Jam and Universal Music. The real reward is not so much unlocking the content as it is being one of the first people to share it out. “There’s social value for sure in getting something cool first and being able to share it,” Morrison says.

UNLOCKED definitely has potential to be successful in promoting products in other industries as well.

YouTube to Advertisers: We Help Build Brands

Publication: The New York Times

Title: YouTube Makes the Case That It Helps Build Brands

Article by: Claire Cain Miller

http://www.nytimes.com/2011/10/14/business/media/youtube-makes-the-case-that-it-helps-build-brands.html?_r=1&ref=media

In an effort to drive up advertising profits, YouTube is trying to make a case for brands to utilize online video to reach customers.  YouTube has been trying to drive up revenue for the past two years, but the trouble is that, according to the New York Times, “Advertisers spend just $2.2 billion on all online video ads, compared with $60.5 billion on television ads, according to eMarketer…”

YouTube is now trying to attract advertisers by setting itself apart from television through highlighting the “social elements” of YouTube.

“Mr. Watson [of YouTube] said that all ads on YouTube would eventually be video ads for brands. Unlike television, YouTube incorporates social elements by inviting viewers to choose whether they watch, share or create their own videos about advertisers’ products. And YouTube, he said, had both global reach and the ability to target an ad to 20-something men who live near a pizza shop.”

There are several brands that have taken the risk with YouTube already and showed that they really have an advantage through the partnership.  Brands have asked for user-submitted content that involves their product in some fashion and have used it in ads or campaigns online.  The brands say it makes the experience more authentic because it is user-generated and the consumers are really driving the campaigns through their experiences using the product.  In some cases it seems the product is almost secondary to the experience or story of the consumer.

“GoPro, which makes mountable cameras for taking pictures while doing active sports, trolls for videos shot with its camera on YouTube and, with the users’ permission, edits them to show on its YouTube channel and in its online and TV ads. One video, watched six million times in two days, showed a buck leaping across a mountain biker’s trail in Africa and knocking him to the ground.

“The content ends up selling the cameras,” said Stephen Baumer, GoPro’s chief technology officer. “These consumers, to our delight, are advertising on our behalf.””

Neiman Marcus to Host Scavenger Hunt via Foursquare

Publication: Mashable

Title: Neiman Marcus to Give Away Clutches via Foursquare Hunt

Article by: Lauren Indvik

http://mashable.com/2011/09/29/neiman-marcus-foursquare-hunt/

High-end retailer Neiman Marcus is hosting a Foursquare challenge on Saturday that ties in with its annual shoe and handbag event this weekend.

Neiman Marcus is hiding 15 Nancy Gonzalez clutches at 15 of its stores.  When shoppers check in to Neiman Marcus they’ll see a message that tells them if they’re in the vicinity of the clutch, and if they are, where to search for it.  The first people to find the clutches get to keep them.

Although scavenger hunt mobile hunts are not new to the retail world, Neiman Marcus smartly decided to host an event that drives people into their retail stores, so even if they don’t win, perhaps they’ll stick around and shop.

If shoppers turn out and use Foursquare for this event, there will likely be more scavenger hunt events in the future.

What Facebook’s New Features Will Mean for Marketers

Publication: Adage

Title: New Timeline Won’t Apply, but Brand Pages Will Be ‘Consistent’ With Look

Article by: Kunur Patel

http://adage.com/article/digital/brands-facebook-page-coming/229990/

At Facebook’s F8 conference this year, Mark Zuckerberg unveiled a number of changes in design and tools to the Facebook user profiles.

Once new feature to the profile page is the Timeline, which changes the list of status messages and comments into a “scrapbook” of the user’s history.  This feature doesn’t apply to brands and their pages.

At the moment, we’re not sure what the brand pages will look like once they’re updated, but as reported by AdaAge:

“according to Facebook VP-Global Marketing Solutions David Fischer, will be “consistent” with the Timeline look-and-feel, which is picture-heavy and curated to highlight only the most important events in a user’s life.”

The new Timeline feature will have significant implications for entertainment marketers.  Gokul Rajaram, Facebook Ads director of product management states:

“Marketers want to promote stories about the things they’re affiliated with but don’t always own the apps,” [referring to apps from services such as Spotify, Netflix or Hulu that allow users to share what content they’re consuming] “Now you can promote stories from any app about objects you own, not just from the page owned by the marketer.”

As Facebook use increases, and more user data is captured, ad revenue is certain to increase.  Subsequently, all content users are consuming and posting about through the new media apps-  ” will become a filter to serve ads against.”  Currently, this  novel approach to target ad sales will only be accessible through the Facebook ad team.

Canadian Club Gets in on ‘Boardwalk Empire’ Promotions

Publication: Dowd’s Spirits Notebook

Title: Canadian Club celebrates ‘Boardwalk Empire’

Article by: William Dowd

http://spiritsnotebook.blogspot.com/2011/09/cc-special-celebrates-boardwalk-empire.html

 

In another promotion for the second season of “Boardwalk Empire,” Canadian Club is selling a limited edition bottle/flask set to go with the season premiere this Sunday at 9pm.

The package includes a 750 ml bottle of Canadian 6 year old whisky and a silver flask with the Boardwalk Empire logo etched on it.  It sells for $13.99.  The set also includes a few cocktail recipes:

 

THE REAL McCOY

1½ parts Canadian Club 6 Year Old

4 parts club soda

Add ingredients over ice in a rocks glass. Stir.

 

BELLE FEMME

1½ parts Canadian Club 6 Year Old

1½ parts Dubonnet Rouge

Orange peel for garnish

Stir with ice and strain into a chilled cocktail glass. Garnish with a small wheel of orange peel.

 

THE BOSS

1 part Harvey’s Bristol Cream

2 parts Canadian Club 6 Year Old

2 dashes Orange Bitters

Maraschino cherry for garnish

Shake Harvey’s Bristol Cream, Canadian Club and bitters with ice. Strain over fresh ice into a lowball glass. Garnish with maraschino cherry.

Vodka + Wine = Absolut’s “Tune”

Publication: Dowd’s Spirits Notebook

Title: Absolut testing vodka-wine hybrid

Article by: William Dowd

http://spiritsnotebook.blogspot.com/2011/09/absolut-testing-vodka-wine-hybrid.html

According to Dowd’s Spirits Notebook, Absolut is testing “Tune, a “sparkling fusion” of vodka and white wine” for a limited time in Australia.

The blend is 60% Absolut vodka and 40% Marlborough Sauvignon Blanc.

A spokesperson for the vodka brand stated the new concoction has

“fresh tropical fruits with a balanced sweetness through the front- and mid-palate which is brought to life through the bubbles … with a persistent medium strength Absolut vodka flavor and balanced sweetness leading on to a dry finish.”