YouTube Streams Coldplay Concert

Publication: Mashable

Title: Coldplay Live Streams Free Concert on YouTube

Article by: Zachary Sniderman

On Wednesday October 26, Coldplay streamed a live concert on YouTube via the American Express Unstaged performance series.  The concert was physically held in Madrid and American Express rented out four large screens in Times Square to broadcast the concert- with audio too!

If you watched online, you could have viewed the concert from different cameras- director’s cut, main stage, and aerial view were options.  There was also a live chat held on YouTube.
YouTube had also used this format earlier this year at Coachella.  It seems that both events were very successful, so I’d expect more of the same in the future.


New Livestream

Publication: Mashable

Title: Livestream Reinvents Itself, Becomes the “New Livestream”

Article by: Zachary Sniderman

Livestream is relaunching its brand under the new name “New Livestream.”  It will essentially be building on its current model by adding social and multimedia tools.  Livestream users- both viewers and hosts- will be able to stream the event and add real-time elements such as photos, messages and media clips.

According to Mashable, the player will have “adaptive video quality,” meaning, the videostream will be automatically scaled depending on a user’s internet connection and computer speed.  Hopefully, this will result in less skipping/pauses/crashing.

New Livestream is currently in the beta phase of development, and expects to be fully up and running  for free and premium users by April 2012.

Google Music Expected to Launch in November

Publication: Adweek

Title: Google Music Expected to Launch Next Month: Downloads service is ‘close’ says Android boss

Article by: Dan Walker Smith


Google is expected to launch Google Music next month.  The new service is likely to include both digital download and cloud storage components.

Andy Rubin, head of Android at Google, confirmed that the launch is close.  In differentiating between iTunes and the Google Music service Rubin said Google “will have a little twist…It will have a little Google in it. It won’t just be selling 99-cent tracks.”

The beta version of Google Music was launched earlier this year (invite-only) and allowed users to upload and stream up to 20,000 tracks on devices linked to Google.  The newer version will supposedly link an mp3 store to the cloud storage system, creating competition with Apple and Amazon services.

What remains to be seen is whether or not Google has been able to successfully partner with major record labels, as it is currently viewed as operating as a search engine company.  It seems their main obstacle will be convincing potential partners that they have the ability to function beyond their “search engine” status.

Rihanna: New Approach to the Album Launch: UNLOCKED

Publication: Mashable

Title: Rihanna’s UNLOCKED Redefines the Album Launch

Article by: Zachary Sniderman


For her upcoming album launch for Talk That Talk, Rihanna is taking a new approach.  She’s using the interactive Facebook app UNLOCKED that invites fans to discover new details about the album bit by bit.

Mashable reports the idea behind UNLOCKED:

“The premise behind UNLOCKED is actually pretty simple: Users “Like” the page and then go on “missions” to uncover content released by Rihanna’s label, Island Def Jam. For example, fans were asked to submit a certain amount of fake lyrics to earn the lyric sheet for Rihanna’s album. Other unlocks so far include Rihanna’s new “R” logo, the single “We Found Love,” Rihanna’s new website, album release date and album cover.”

As it turns out UNLOCKED has worked remarkably well for Rihanna.  Even though she already has a massive social media presence, she still gained nearly 1 million new Twitter followers and created over 2.5 million tweets.  She also gained more than 700,000 Facebook fans.  Her already-strong following probably aided in these impressive results- meaning a newer band shouldn’t expect the same outcome- but still, UNLOCKED has definitely demonstrated its effectiveness.

Rihanna’s label, Island Def Jam, will still run traditional advertising as well, but this new tactic shows (once again) how powerful social media can be.

“Any digital asset is going to spread online for an artist like Rihanna,” says Jon Vanhala, SVP of digital, brand integration and new business at Island Def Jam and Universal Music. The real reward is not so much unlocking the content as it is being one of the first people to share it out. “There’s social value for sure in getting something cool first and being able to share it,” Morrison says.

UNLOCKED definitely has potential to be successful in promoting products in other industries as well.

Jay-Z and Kanye Sued Over “Watch The Throne” Sample


Title: Jay-Z, Kanye West Sued Over Watch The Throne Sample: Soul legend Syl Johnson claims duo used 1967 hit without permission.

Article by: Gil Kaufman


Jay-Z and Kanye are reportedly being sued by soul and blues icon Syl Johnson because they sampled his song “Different Strokes” (1967) on the “ Watch The Throne ” song “The Joy” without permission or giving credit.

This allegation first arose in August when Numero Uno Group (which was “erroneously credited as the song’s publisher on the “ Watch The Throne ””) threatened legal action on behalf of Syl Johnson.

The lawsuit gets interesting because Johnson claims that Kanye tried to sample the song on his “My Beautiful Dark Twisted Fantasy” album but wasn’t able to get clearance for its use in time.  So, now Johnson claims “West’s decision to use the sample on another album without permission is an example of “knowing” and “willful” misappropriation.”

2011 BET Hip Hop Awards: Results


Title: 2011 BET Hip Hop Awards Show List of Winners

Article by: Portia Williams


This year at the 2011 BET Hip Hop Awards, Lil Wayne took home several awards including Best Live Performer and Lyricist of the year.  Young Money’s Nicki Minaj also took home  MVP of the Year and Made-You-Look award.  Chris Brown came up big earning awards for his song “Look At Me Now.”  (Full list of winners below)

As notes,

“This year also brought about an impressive list of Rap Cyphers featuring new comers like Machine Gun Kelly and Kendrick Lamar all the way to veterans like Busta Rhymes and Eminem.”


2011 BET Hip Hop Awards Winners

Best Hip-Hop Video
Chris Brown Feat. Lil Wayne & Busta Rhymes – Look At Me Now

Reese’s Perfect Combo Award (Best Collab)
Chris Brown Feat. Lil Wayne & Busta Rhymes – Look At Me Now

Best Live Performer
Lil Wayne

Lyricist of the Year
Lil Wayne

Video Director of the Year
Hype Williams

Producer of the Year
Lex Luger

MVP of the Year
Nicki Minaj

Track of the Year
Black and Yellow – Produced by Stargate (Wiz Khalifa)

CD of the Year
Kanye West – My Beautiful Dark Twisted Fantasy

DJ of the Year
DJ Khaled

Rookie of the Year
Wiz Khalifa

Made-You-Look Award (Best Hip-Hop Style)
Nicki Minaj

Best Club Banger
Waka Flocka Flame – No Hands (Produced by Lex Luger)

Best Mixtape
J. Cole – Friday Night Lights

Sweet 16: Best Featured Verse
Busta Rhymes – Look At Me Now (Chris Brown Feat. Lil Wayne & Busta Rhymes)

Hustler of the Year

Verizon People’s Champ Award (Viewers’ Choice)
Chris Brown Feat. Lil Wayne & Busta Rhymes – Look At Me Now


MTV O Music Awards: Steve Jobs Tribute + Turntable.FM Dance Party

Publication: Mashable

Title: MTV’s O Music Awards Will Include a Steve Jobs Tribute and a Turntable.FM Dance Party

Article by: Zachary Sniderman


On October 31, MTV is putting on it’s second O Music Awards show, which recognizes digital music achievements.  Some of the categories include Best Music Hack, Best Music Forum and Best Web-Born Artist.

This year the show will honor Steve Jobs because of his contributions to the digital music culture.

In the spirit of digital culture, MTV will also live-stream a Turntable.FM dance party:

“ will simultaneously live stream a Turntable.FM party to break the Guinness World Record for “Longest Dance Party.” The stream will start Oct. 29 and aim to break the 55-hour record. Beats will be provided by using Turntable.FM and a fan competition. “

In an effort to bring fan participation to a new level, fans can email the award show and request to DJ a part of the Turntable.FM dance party.

“We want to do what MTV does, which is make people famous; whether that’s writing about them on the site or blasting them out over our [networks],” Connolly says. “We really want to celebrate the turntable community.”

To raise awareness for anti-bulling campaigns, any donations from the live stream of the event will be given to the Gay, Lesbian & Straight Education Network (GLSEN), the It Gets Better Project, the Gay Straight Alliance Network (GSA), Human Rights Campaign (HRC), Gay & Lesbian Alliance Against Defamation (GLAAD) and The Trevor Project.