ESPN Mobile

Publication: Mashable

Title: ESPN: A Mobile Example to Emulate

Article by ClickZ

http://mashable.com/2011/12/02/espn-mobile-strategy/

 

Click Z explores how ESPN’s approach to mobile is the way to go.  The quality across mobile sites, apps, and notifications is consistent and if you compare the information across devices, it shows that the design is well thought out and a great offering for their users.

“If you compare ESPN.com on a tablet and smartphone, you’ll see an excellent example of responsive design, created in HTML5. As Ethan Marcotte explains in this great article, “Fluid grids, flexible images, and media queries are the three technical ingredients for responsive web design, but it also requires a different way of thinking. Rather than quarantining our content into disparate, device-specific experiences, we can use media queries to progressively enhance our work within different viewing contexts.” ESPN representatives echoed this concept, stating that they “follow the content, not the device.””

The ESPN mobile and tablet sites also link to the full site, which offers more content, incase readers didn’t find what they wanted on their other devices.

ESPN also registers users once-whether on mobile or the web- and will recognize this no matter what platform you use.  The author notes that this is a great feature because you can collect subscriber information more accurately, which is useful to advertisers.

Advertisements

Both Samsung and LG to Announce Google TV Products in 2012

Publication: Adweek

Title: Samsung Nears Agreement on Google TV; LG to announce its own Google product in January

Article by: Emma Bazilian

http://www.adweek.com/news/technology/samsung-nears-agreement-google-tv-136668

 

According to to Adweek and the WSJ, Google is expected to roll out Google TV in 2012 with two of the world’s largest TV manufacturers- Samsung and LG.

Apparently, Google is talking with Samsung to create a TV that will run Android software and have web surfing capabilities, like the Android smartphone.

While Samsung wont announce the Google TV product at the Consumer Electronics Show in Las Vegas this January, LG is expected to reveal its own LG Google TV at the trade show.

TV manufacturers are hoping that Google-enabled televisions will boost TV sales and Google is hoping to compete with Apple, who has already created buzz around its own smart TV.

Possible Google Music Store Info Leaks

Publication: Mashable

Title: Possible Google Music Store Screenshots Surface

Article by: Todd Wasserman

http://mashable.com/2011/11/14/google-music-store-wednesday/

Mashable has reported that there are Google Music Store screenshots circulating around the web.  According to the screanshots and information gathered by the blog TechnoDroidVe, song price range is $0.99-$1.29.  Albums are priced $8.49 and $9.99.

The existence of Google Music Store has been speculated about for sometime.  Especially since the release of Google Music Beta, which was released in May.

Google Music Store would be in direct competition with iTunes Match, the Apple cloud-based offering, and Amazon Cloud player.

Why Artists Like Coldplay Aren’t Bringing New Albums to Spotify

Publication: Mashable

Title: Why Coldplay and Adele Aren’t Bringing New Albums to Spotify

Article by: Lauren Indvik

http://mashable.com/2011/10/27/coldplay-adele-streaming-services-spotify/

 

Coldplay has decided that it’s latest album, Mylo Xyloto, will not be available on Spotify or any other streaming music service– just yet.  Fans will need to buy the physical CD or mp3 downloads from e-music stores like iTunes.

There is a lot of speculation surrounding this decision.  Some think Coldplay wants their audience to hear the album as “one cohesive work” (even though you can buy the singles on iTunes).  Some think it’s more financially motivated.  Mashable reports,

“Recording artists only make about three-tenths of a cent every time one of their songs is streamed, and 20 cents for every song sold on iTunes, according to estimates published in Rolling Stone.”

So it would make sense, financially, for Coldplay to hold off making their music available for free, especially since they have a very strong fanbase.  Coldplay aren’t the only ones who have made the decision to not partner with music streaming services.  Adele’s lastest album, 21, for instance, is not available on Spotfiy.  Her older album, 19, is.

It will be interesting to see if this trend plays out for less established artists, who aren’t necessarily guaranteed huge sales.  My guess is that less established/less popular artists are more focused on trying to get their music out there, in which case, services like Spotify can really help.

YouTube Streams Coldplay Concert

Publication: Mashable

Title: Coldplay Live Streams Free Concert on YouTube

Article by: Zachary Sniderman

http://mashable.com/2011/10/26/coldplay-livestream-youtube/

On Wednesday October 26, Coldplay streamed a live concert on YouTube via the American Express Unstaged performance series.  The concert was physically held in Madrid and American Express rented out four large screens in Times Square to broadcast the concert- with audio too!

If you watched online, you could have viewed the concert from different cameras- director’s cut, main stage, and aerial view were options.  There was also a live chat held on YouTube.
YouTube had also used this format earlier this year at Coachella.  It seems that both events were very successful, so I’d expect more of the same in the future.

New Livestream

Publication: Mashable

Title: Livestream Reinvents Itself, Becomes the “New Livestream”

Article by: Zachary Sniderman

http://mashable.com/2011/10/27/new-livestream-relaunch/

Livestream is relaunching its brand under the new name “New Livestream.”  It will essentially be building on its current model by adding social and multimedia tools.  Livestream users- both viewers and hosts- will be able to stream the event and add real-time elements such as photos, messages and media clips.

According to Mashable, the player will have “adaptive video quality,” meaning, the videostream will be automatically scaled depending on a user’s internet connection and computer speed.  Hopefully, this will result in less skipping/pauses/crashing.

New Livestream is currently in the beta phase of development, and expects to be fully up and running  for free and premium users by April 2012.

Google Music Expected to Launch in November

Publication: Adweek

Title: Google Music Expected to Launch Next Month: Downloads service is ‘close’ says Android boss

Article by: Dan Walker Smith

 http://www.adweek.com/news/technology/google-music-expected-launch-next-month-135953

 

Google is expected to launch Google Music next month.  The new service is likely to include both digital download and cloud storage components.

Andy Rubin, head of Android at Google, confirmed that the launch is close.  In differentiating between iTunes and the Google Music service Rubin said Google “will have a little twist…It will have a little Google in it. It won’t just be selling 99-cent tracks.”

The beta version of Google Music was launched earlier this year (invite-only) and allowed users to upload and stream up to 20,000 tracks on devices linked to Google.  The newer version will supposedly link an mp3 store to the cloud storage system, creating competition with Apple and Amazon services.

What remains to be seen is whether or not Google has been able to successfully partner with major record labels, as it is currently viewed as operating as a search engine company.  It seems their main obstacle will be convincing potential partners that they have the ability to function beyond their “search engine” status.