ESPN Mobile

Publication: Mashable

Title: ESPN: A Mobile Example to Emulate

Article by ClickZ

http://mashable.com/2011/12/02/espn-mobile-strategy/

 

Click Z explores how ESPN’s approach to mobile is the way to go.  The quality across mobile sites, apps, and notifications is consistent and if you compare the information across devices, it shows that the design is well thought out and a great offering for their users.

“If you compare ESPN.com on a tablet and smartphone, you’ll see an excellent example of responsive design, created in HTML5. As Ethan Marcotte explains in this great article, “Fluid grids, flexible images, and media queries are the three technical ingredients for responsive web design, but it also requires a different way of thinking. Rather than quarantining our content into disparate, device-specific experiences, we can use media queries to progressively enhance our work within different viewing contexts.” ESPN representatives echoed this concept, stating that they “follow the content, not the device.””

The ESPN mobile and tablet sites also link to the full site, which offers more content, incase readers didn’t find what they wanted on their other devices.

ESPN also registers users once-whether on mobile or the web- and will recognize this no matter what platform you use.  The author notes that this is a great feature because you can collect subscriber information more accurately, which is useful to advertisers.

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