Both Samsung and LG to Announce Google TV Products in 2012

Publication: Adweek

Title: Samsung Nears Agreement on Google TV; LG to announce its own Google product in January

Article by: Emma Bazilian


According to to Adweek and the WSJ, Google is expected to roll out Google TV in 2012 with two of the world’s largest TV manufacturers- Samsung and LG.

Apparently, Google is talking with Samsung to create a TV that will run Android software and have web surfing capabilities, like the Android smartphone.

While Samsung wont announce the Google TV product at the Consumer Electronics Show in Las Vegas this January, LG is expected to reveal its own LG Google TV at the trade show.

TV manufacturers are hoping that Google-enabled televisions will boost TV sales and Google is hoping to compete with Apple, who has already created buzz around its own smart TV.


Google Music Expected to Launch in November

Publication: Adweek

Title: Google Music Expected to Launch Next Month: Downloads service is ‘close’ says Android boss

Article by: Dan Walker Smith


Google is expected to launch Google Music next month.  The new service is likely to include both digital download and cloud storage components.

Andy Rubin, head of Android at Google, confirmed that the launch is close.  In differentiating between iTunes and the Google Music service Rubin said Google “will have a little twist…It will have a little Google in it. It won’t just be selling 99-cent tracks.”

The beta version of Google Music was launched earlier this year (invite-only) and allowed users to upload and stream up to 20,000 tracks on devices linked to Google.  The newer version will supposedly link an mp3 store to the cloud storage system, creating competition with Apple and Amazon services.

What remains to be seen is whether or not Google has been able to successfully partner with major record labels, as it is currently viewed as operating as a search engine company.  It seems their main obstacle will be convincing potential partners that they have the ability to function beyond their “search engine” status.

Google Buys Motorola Mobility

Publication: Mashable

Title: Google Buys Motorola Mobility for $12.5 Billion

Article by: Sarah Kessler

Google announced Monday morning that they will be acquiring Motorola Mobility for $12.5 billion.  As Sarah Kessler points out, acquiring a hardware company is an “unusual” move for Google.

Motorola is one of several manufacturers that use Google’s Android operating system.

Google CEO Larry Page said in a statement (see Yahoo Finance):

“Motorola Mobility’s total commitment to Android has created a natural fit for our two companies. Together, we will create amazing user experiences that supercharge the entire Android ecosystem for the benefit of consumers, partners and developers. I look forward to welcoming Motorolans to our family of Googlers.”

CEO of Macy’s, Peter Sachse, Discusses “The Mobile Frontier and Customer 2.0”

Publication: Think Quarterly (Google)

Title: Time for Change with Peter Sachse

Article by: Holly Finn

Holly Finn talks with Peter Sachse, CEO of Macy’s , about marketing in the past and marketing for the future.  He discusses “Customer 2.o”- the goal of having a 360 degree view of the consumer (knowing shopping history, preferences, and keeping it updated at all times).

Google Gets a Magazine

Publication: Adweek

Title: Fast Chat: Google Gets a Magazine: Head of global ad marketing Lisa Gevelber on its B2B play

Article by: Ki Mae Heussner

Ki Mae Heussner speaks with Lisa Gevelber of Google about their new magazine, Think Quarterly.  The magazine is available as an e-zine to everyone and a select few receive a published copy.  Ms. Gevelber explains that at Google they use research and analysis from both inside and outside the company to make informed decisions.  They initially made the publication for Google, but realized that many of their partners wanted access to the same information.  Thus, Think Quarterly was born.

Check out the latest issue of Think Quarterly here:

Facebook For Business

Publication: Mashable

Title: Facebook for Business Launches To Help Companies Market Themselves

Article by: Todd Wasserman


After the launch of Google+, Google had announced they will also be launching a Google+ tailored to businesses.  So it comes as no surprise that Facebook has just launched Facebook for Business, in an effort to make Facebook more user-friendly for marketers.

Some Millenials Dumping Facebook for Google+

Publication: The New York Times

Title: Among Gen Y, Some Are Abandoning Facebook for Google+

Article by: Matthew Lynley

Matt Lynley of VentureBeat, makes his case for Google+ over Facebook.  For him, it comes down to the fact that Facebook is FULL of oversharing– there’s no filter.  Google+ has the Circles feature, which allows you to sort your friends or contacts into specific circles and you can choose to view content within one circle or all circles.  As of now Google+ also has less advertising and spam accounts.  Criticisms of Google+ include that it is not as easy to use as Facebook.  However, it seems the pros outweigh the cons.