Ashton Kutcher Lets PR Team Manage @Aplusk

Publication: Adage

Title: After Penn State Flub, Ashton Kutcher Will Let PR Team Manage Twitter Account: Picked the Wrong Week to Get Indignant Over Paterno’s Firing

Article by: Ken Wheaton

http://adage.com/article/adages/penn-state-flub-ashton-kutcher-pr-team-manage-twitter-account/230955/

 

Ashton Kutcher has announced that he will no longer manage his Twitter account, @Aplusk, after he tweeted : “How do you fire Jo Pa? #insult #noclass as a hawkeye fan I find it in poor taste.”  Alledgedly he tweeted this before he had full knowledge of the situation at Penn State. He announced his account will be managed by his team at Katalyst, so that the quality of the content may be reviewed before it’s published.

Adage sites that:

“Gawker, among others, picked up the story, calling his silence “the only good thing to come out of the Penn State scandal” and pointing out that “standing up for Paterno, who barely blinked when he learned his underling was a potential child predator back in 2002, is at odds with Ashton’s … crusade against child sex slavery.””

This secondary management seems to be an increasing trend among celebrity tweeters.  Although, it seems a little against the spirit of Twitter- which is sort of supposed to be about personal, impulsive updates.  On the other hand, celebrities are really more “brands” now and not “personalities.”  Plus, celebrity PR managers must feel better about having their clients tweets censored a little before they’re published.