Title: Madonna Resurfaces in Smirnoff Social Media Promotion
Article by: Todd Wasserman
Smirnoff and Madonna are teaming up in a social media campaign that will help Madonna select a dancer for her next tour. The goal of the promotion is to get 10 million people in 50 countries to share their “nightlife stories” through social media.
The Smirnoff Nightlife Exchange Project, created by JWT, is asking fans all over the globe to share their stories on the brand’s Facebook Page. The campaign also includes an event on November 12 — 50 parties that will happen at the same time.
Madonna plans to attend one of these parties and back-up dancer hopefuls will compete in front of her. The winner may be chosen to join Madonna on the road as a dancer during her next tour. Smirnoff is collecting video entries from dancers for the contest from August 17 through October 10.
Compared to other musicians and celebrities, Madonna has maintained a low profile in the social media realm.