Spotify to Announce “New Direction” on November 30

Publication: Mashable

Title: Spotify Hints at ‘New Direction’

Article by: Samantha Murphy


On Wednesday November 30th, Spotify will be holding it’s first US Press event.  Invitations went out a week ago and indicate that the company has “exciting new” to share.

The call for a press event is happening at a time when Spotify is facing competitive pressure- especially from the free Google Music Service, “which allows users to upload, share and browse songs, and then listen to them on the go via cloud storage on Android devices.”  In addition, there is growing concern over the streaming aspect of the Spotify business.  Many labels and publishers have pulled out of various other streaming services, because it reportedly hurt record sales.

“At Spotify, we continually strive to innovate and deliver exciting new experiences for our users,” Spotify said in an email statement to Mashable. “In New York on November 30th, we are holding our first press conference to unveil the latest major development from Spotify – and a new direction for the company.”

The press event on November 30 will explore what’s on the horizon for Spotfiy.  The event will be broadcasted online.   Speculation points to the possible announcement of a Spotify music store.


Why Artists Like Coldplay Aren’t Bringing New Albums to Spotify

Publication: Mashable

Title: Why Coldplay and Adele Aren’t Bringing New Albums to Spotify

Article by: Lauren Indvik


Coldplay has decided that it’s latest album, Mylo Xyloto, will not be available on Spotify or any other streaming music service– just yet.  Fans will need to buy the physical CD or mp3 downloads from e-music stores like iTunes.

There is a lot of speculation surrounding this decision.  Some think Coldplay wants their audience to hear the album as “one cohesive work” (even though you can buy the singles on iTunes).  Some think it’s more financially motivated.  Mashable reports,

“Recording artists only make about three-tenths of a cent every time one of their songs is streamed, and 20 cents for every song sold on iTunes, according to estimates published in Rolling Stone.”

So it would make sense, financially, for Coldplay to hold off making their music available for free, especially since they have a very strong fanbase.  Coldplay aren’t the only ones who have made the decision to not partner with music streaming services.  Adele’s lastest album, 21, for instance, is not available on Spotfiy.  Her older album, 19, is.

It will be interesting to see if this trend plays out for less established artists, who aren’t necessarily guaranteed huge sales.  My guess is that less established/less popular artists are more focused on trying to get their music out there, in which case, services like Spotify can really help.

Facebook to Announce Media Streaming Platform

Publication: The New York Times

Title: Facebook to Offer Path to Media

Article by: Ben Sisario


This week at Facebook’s F8 developers’ conference in San Francisco they are expected to announce a media platform that will allow Facebook users to share music, television, and movies through their profile page.

Apparently, Facebook has made agreements with companies like Spotify, Rhapsody and others in which a user’s profile page can display the media they are streaming from the outside companies and the links will appear on the news feed or some tab so that users’ friends can see what content they’re listening to or watching.

The pricing and subscription costs seem unclear right now.  Some services that have a monthly subscriber fee will likely continue charging a fee but provide some sort of limited, free service.

Spotify v. Indie Artists

Publication: Mashable

Title: Spotify to Indie Labels: “We’re an Alternative to Piracy”

Article by: Brenna Ehrlich


Spotify is catching flack from indie labels who feel that their sales are negatively affected in places where Spotify is up and running.  Mode Records, a contemporary classical and jazz music label agrees, saying that if you like and care about artists you should be buying their album in stores (retail or online) or buying their single from iTunes.  Mode Records goes on to say that pop music can survive on music streaming services, but because of volume of consumption, indie music cannot.

Spotify argues that  they are an alternative to piracy and that they monetize an audience that would otherwise by obtaining music through piracy.

For some labels and artists, it seems there will be a constant battle with music streaming services.

Spotify- The Future of Music?

Publication: Fast Company

Title: How Spotify’s Casual Encounters Seduce Young U.S. Music Lovers

Article by: Tyler Gray

Tyler Gray talks about the future of music, the fall of the old music sales model and Spotify- a newer music streaming service.  It is most similar to Rhapsody but runs with less crashes/glitches and allows people to create and share playlists.  It’s different from Pandora because you can pick the songs and create your own playlists.  John Irwin, president of Rhapsody says, “It’s a rental economy. It almost sounds like a bad thing. It’s not. It’s a very powerful thing.”